Don’t Just Differentiate … Make a Difference

Marketing firms will tell their customers how important it is to differentiate themselves from their competitors, but to truly be seen by their target markets today, differentiation is not enough. They need to make a difference. This Christmas Kildonan Place, one of Winnipeg’s major shopping malls, made a difference. Like its competitors Kildonan Place featured [...]

By | 2017-05-21T17:18:23+00:00 December 30th, 2009|Marketing, Sales|Comments Off on Don’t Just Differentiate … Make a Difference

Selling without Rejection … is called SUPPORT

Savvy business owners/managers know that REJECTION should not be accepted as a normal component of selling. The problem is most managers are stumped and do not know how to stem the rejection tide. They are held hostage by outdated selling methods and can only watch helplessly as their sales people suffer more rejection today than [...]

By | 2016-08-23T18:31:43+00:00 December 29th, 2009|Collaboration, Sales|Comments Off on Selling without Rejection … is called SUPPORT