Selling Clichés We Blindly Accept

'Selling is about building relationships.' This vacuous, five-word cliché floats nicely off the tongue at most sales training seminars, networking events and cocktail parties. The harsh reality is that North America's selling model does little to ingratiate seller to buyer. It incites salesperson avoidance. While avoiding salespeople may seem as logical as locking our doors [...]

By | 2017-05-21T17:18:20+00:00 December 29th, 2014|Uncategorized|Comments Off on Selling Clichés We Blindly Accept