Prospect Equity … Are you leveraging it or ignoring it?

The valuation of a company rarely, if ever, takes into account 'prospect equity'. Prospect equity is the value of top-of-mind awareness and relationship depth companies have cultivated with their prospects. The equity earned from a prospect introduction that does not generate an immediate sale is all too often discarded by most companies. Instead of leveraging [...]

By | 2017-05-21T17:18:20+00:00 February 18th, 2015|Uncategorized|Comments Off on Prospect Equity … Are you leveraging it or ignoring it?