1st key to increased sales & profits: replace sales pitches with interviews.
2nd key to increased sales & profits: replace sales training with selling education.
3rd key to increased sales & profits: replace commissions with salaries.
4th key to increased sales & profits: sell selflessly not selfishly.
5th key to increased sales & profits: replace cold-calls with scheduled meetings.
6th key to increased sales & profits: sell as you wish to be sold to.