Articles

All articles by Peter Skakum unless otherwise noted.

How to Kill a Sale Without Really Trying

Why are men continuing to lose sales due to poisonous gender-stereotyping habits? There are a number of reasons. Let's explore this phenomenon further. ... read on

Marketing Inside/Out: Renaissance Marketing

Corporate North America is slowly awakening to the dawn of a new day in which ‘marketing’ is no longer a company department, but is instead the entire company... read on

Marketing Inside/Out: Attracting and keeping the best employees

Why is it some companies consistently and easily retain employees from the top of the food chain, while others struggle to attract any warm body, despite buff salaries and benefits? The answer is marketing. But not in the context most would think... read on

Pinawa: Attracting the Family-Centred Entrepreneur

Our planet is a complex and hazardous place …terrorism, urban crowding and crime, shifting weather patterns, climactic catastrophes, polluted air and water, escalating fuel prices, the breakdown of the family unit... read on

Investing in Printed Material

Should your company invest in a new printed brochure? Yes, but only with assurances that impressive financial returns will result from that investment. The steps taken to back up these assurances constitute common sense, maturity and …an acknowledgement of one’s limitations... read on

Not Everyone is QUALIFIED to Become Your Client

Who do you want as your customers . any warm body, or people and companies who sincerely value what you have to offer?... read on

Stop Selling - and Sell More

We talk to several hundred marketing managers and company presidents every year. The quality of their products and services are above average to extraordinary. Their markets are robust. Yet, year in and year out, many fail to meet quota... read on

A Higher Price: Your Competitive Edge

Whether you are an exporter or you are competing with a vendor across the street your competitive edge, contrary to popular belief, is a higher price... read on