Aptly Named

The other day Peter and I had the opportunity to view the facilities of one of our suppliers, Prolific Group (http://www.prolific.ca/). The tour was, quite simply, fascinating. Aside from the company's range of capabilities in direct mail, print on demand, variable data, and digital printing, and of course offset printing of all kinds, Prolific is notable for its green approach to the printing industry. It seems that almost no facet of its production process has escaped scrutiny, including paper recycling, FSC certification, near-elimination of toxic solvent use, and proper disposal of its e-waste. The marketing manager even drives a hybrid car.

Most exciting of all is the company's confident assertion that the choices to "go green" have been no mere publicity ploy, but are supported by a solid business rationale. Good for the environment has also meant good for business, in Prolific's case.

And they serve great sandwiches!