Governing Principles of Tangent Strategies and ISRA

1. To promote and uphold the ISRA philosophical logic of selling, which recommends that sales professionals and their employers approach the marketplace, their prospects and their customers as first responders and from a position of alliance and compassion.

2. To respect and follow the principles that Rotary International calls its four-way test.

Of the things we think, say and do:

Is it the TRUTH?

Is it FAIR to all concerned?

Will it build GOODWILL and BETTER FRIENDSHIPS?

Will it be BENEFICIAL to all concerned?

3. To furnish sales professionals and their employers with the tools they need to successfully sell their products, services, ideas and experiences to their target markets.

 4. To provide sales professionals and their employers with a forum to test, evaluate, discuss, improve and promote the profession of selling.

Peter Skakum

  • Marketing graduate/Red River College
  • Marketing Strategist
  • Sales Trainer and Coach
  • Keynote Speaker

Marketing Strategist and co-founder of Tangent Strategies Inc. Peter Skakum leverages 29 years of selling success in both U.S. and Canadian markets in his lectures, seminars, workshops and keynote addresses. If your company needs to increase revenue … if it needs to improve the quantity and quality of its sales, reserve this dynamic speaker/trainer today.

A good friend of mine, a commodities trader, recently shared a learning experience he had several years ago. At the time he was close friends with a doctor, a vascular surgeon. They had agreed to meet for dinner. As they were waiting for their appetizers to arrive his friend’s Blackberry rang. He was being called to emergency surgery. The dinner was postponed. Several weeks later they arranged to meet again and the same thing happened. My friend stayed to finish his meal and was suddenly struck by the fact that the doctor dedicated his life to making a positive difference in the lives of his customers. He compared his friend’s profession to his own, a commodities trader, which he characterized as ‘a hustle’.

My friend is now an investment broker helping families invest and save for the education of their children. He is much more fulfilled.

Later I couldn’t help but reflect how much further ahead the reputation of sales people and the sales profession would be if our motivation for entering the sales profession was to truly help improve our customers’ personal and professional lives.