Religious dogma continues to be the single greatest threat to world peace, dogmatic ideologies pitting brother against brother fostering intellectual and economic poverty. Marketing may well prove the peacemaker.

As I develop marketing strategies for global companies, as I speak to more international audiences about selling it is becoming increasingly evident that marketing may be the linchpin, the fertile common ground upon which global peace and prosperity can flourish. Marketing initiates and encourages global business alliances providing mutual logic and reason for communication. Marketing not only crosses geographic boundaries but bridges theological chasms. In a business environment the pursuit of harmony and agreement supplants difference. In fact on some levels it celebrates difference. Marketing encourages people to reconsider their priorities forcing ideology, theology and race to the back-benches.

Whatever marketing may have been, today it is forging alliances. Demonstrating its power on the global stage, marketing is pulling nations together one individual at a time, each recognizing the amazing personal profit of peaceful endeavours.