How We Can Help

All Tangent Strategies marketing initiatives are developed using our proprietary marketing philosophy, Strategic Nonconformity - marketing that allows you to truly differentiate yourself from your competitors, while still appealing to the sensibilities and subtleties of your markets. It's worth it to get professional help for your marketing - it'll save you time and generate more revenue in the long run. (You wouldn't set your own broken arm, would you?)

Marketing Strategies:

Let us work with you to develop your marketing strategy. All Tangent marketing strategies are developed using a proven process. Internal research and analysis, known as Discovery, is a cornerstone of the creation of your unique strategy, with formal external market research added as required. Once the strategy is developed, the required collateral materials and other marketing tools are researched and created. We also build a timeline and chronology for the deployment of the strategy, incorporating evaluation measures, to ensure that the market is responding to the strategy as anticipated. All Tangent strategies include internal marketing strategies to ensure total staff buy-in, and incorporate a public relations component to cement the credibility of your organization in its marketplace.

All Tangent marketing strategies incorporate Private Training - our coaching and mentorship service - to ensure that goals and targets are being met on an ongoing basis, and to allow for adjustments and modifications to the marketing strategy based on intelligence gathered in the marketplace throughout the strategy's deployment.

Tangent Strategies is equipped to meet your needs for specific marketing products or services. Want a brilliant brochure, a spectacular website, amazing advertising, or a brand-new logo? We can help - and we'll make sure that it dovetails perfectly with your existing corporate image or brand. Most important, when we create a marketing piece for your organization, we'll ensure that you know how and when to best use it. There's no point in having a closetful of collateral material without a deployment plan.

Tangent Traction Plans address a single marketing problem. This is not the comprehensive solution provided by a marketing strategy; it's a focused approach to resolve one issue. Some examples of problems that can be resolved with a Traction Plan:

• Why are our salespeople failing to obtain sales appointments?
• We can't seem to easily resolve customer complaints.
• What's the best geographic area to target for our existing product?
• What's the most efficient method to distribute our printed material?
• How can we decide what advertising media to choose?
• Competitors are encroaching on a target market we used to dominate!
• How can we stop competing on price alone?

Marketing Mentorship Program:

Tangent has developed a unique, subscription-based program of marketing consulting aimed at smaller organizations. Our Marketing Mentorship program provides long-term, incremental marketing support. If you're a new or inexperienced business, we can provide structured help to address all the facets of your marketing. Implementation of recommendations may be handled yourself, or in cooperation with us. This is a unique and cash-flow-friendly service. You'll develop good marketing skills and solid disciplines, based on crucial marketing principles - it's simply the best way for small organizations to take advantage of professional marketing expertise.

Marketing Consulting:

Consulting on specific marketing problems or concerns is provided on an hourly basis.