The phrase ‘overcoming objections’ out-clichés most other jargon in the misunderstood profession of selling. ‘Objections’ are, supposedly, the roadblocks … the counterpoints that prospects use as protection during their struggle not to become customers. In vampire lore garlic, holy water and the crucifix are equivalent to sales objections. Traditional salespeople have, down through history and to this very day, been cast as hunters and [...]