North American sellers honour and welcome a person’s ‘need-to-buy’. However buyers treat, with disdain, those who demonstrate ‘need-to-sell’. Is it any wonder we reject salespeople so readily? Their is a more 'principled' way to sell. Salespeople who need-to-sell (that is, most salespeople) make us feel uncomfortable, frustrated, impatient and even angry, often triggering our fight [...]

‘There is no such thing as failure. There are only different results.’   Mike Lipkin, CEO of Environics/Lipkin, Canada's leading research and motivation company. Mike Lipkin is right. How often have you thought, “I lost that sale, I've failed.” The truth is most so-called lost sales could not have been closed by any reputable seller, or should [...]