Marketing firms will tell their customers how important it is to differentiate themselves from their competitors, but to truly be seen by their target markets today, differentiation is not enough. They need to make a difference. This Christmas Kildonan Place, one of Winnipeg’s major shopping malls, made a difference. Like its competitors Kildonan Place featured [...]
Savvy business owners/managers know that REJECTION should not be accepted as a normal component of selling. The problem is most managers are stumped and do not know how to stem the rejection tide. They are held hostage by outdated selling methods and can only watch helplessly as their sales people suffer more rejection today than [...]
Sales people are told at the onset of their careers to expect REJECTION. It’s just part of selling. Wrong! Few professions would tolerate the level of rejection ‘selling’ endures without seriously examining their methods and motives, uncovering the defects and repairing them. It would be like NASA discovering a malfunction on one of their spacecraft [...]
Price is still the most universal determiner and the most easily understood rationale for whether one purchases or does not purchase a good or service. Most people default to price to make a buy/sell decision. The price one pays for a product or service is determined by many things: supply, demand, quality, desire, peer pressure, [...]
