… salespeople whose business cards describe them as Business Development Managers … Business Planning Directors … Account Managers. You will meet owners of modestly sized companies and CEOs of Fortune 500 companies, each of whom employ salespeople to do a critical job they would prefer not to do themselves. So …
What is it about selling that CEOs prefer not to do? What is it about selling that needs to be masked by titles like Business Development Manager? What is it about selling that causes most of us to avoid salespeople? The answers represent a powerful competitive advantage for any company prepared to reverse their polarity.
What if salespeople were the most respected, admired and welcomed women and men in business? What if buyers actually looked forward to interactions with salespeople?
What if those salespeople worked for your company?