The success of your company or organization hinges on the effectiveness of your marketing - it’s as simple as that. If you’ve been thinking about branding, pondering your advertising, considering your printed collateral material, or looking for a strategy that will deliver measurable results, we can help.
Want a brilliant brochure, a spectacular website, amazing advertising, a creative campaign, or a brand-new logo? We’ll make it happen, and we’ll ensure that you know how and when to best use it by providing a customized deployment plan.
Tangent marketing strategies are developed using a proven process. Internal research and analysis is a cornerstone of the creation of your unique strategy, with external market research added as required. Once the strategy is developed, the required collateral materials and other marketing tools are researched and created. We also build a timeline and chronology for the deployment of the strategy, incorporating evaluation measures, to ensure that the market is responding to the strategy as anticipated.
All Tangent strategies include internal marketing strategies to ensure total staff buy-in, and incorporate a public relations component to cement the credibility of your organization in its marketplace. In addition, all Tangent marketing strategies incorporate coaching and mentorship to ensure that goals and targets are being met on an ongoing basis, and to allow for adjustments and modifications to the marketing strategy based on intelligence gathered in the marketplace throughout the strategy’s deployment.
Tangent has developed a unique, subscription-based program of marketing consulting aimed at smaller organizations. Our Marketing Mentorship program provides long-term, incremental marketing support. If you’re a new or inexperienced business, we can provide structured help to address all the facets of your marketing. Implementation of recommendations may be handled yourself, or in cooperation with us. This is a unique and cash-flow-friendly service. You’ll develop good marketing skills and solid disciplines, based on crucial marketing principles - it’s simply the best way for small organizations to take advantage of professional marketing expertise.
Consulting on specific marketing problems or concerns is provided on an hourly basis.
Demographic analyses, tracking market trends, competitive intelligence, customer satisfaction issues, public opinion issues, community economic development, reporting, recommendations, are creatively and professionally executed. Our quantitative research work includes survey design/implementation, sampling, questionnaire development, data collection and coding, focus groups, multivariate statistical analysis, report generation; mail, email, telephone, inperson, and intercept interviews.
Relevant, interactive seminars, custom presentations and coaching support, delivered onsite to meet your specific requirements. Engage trainer Peter Skakum to adapt his innovative seminar concepts to your own industry, markets and selling professionals.
Private presentations are delivered within three half-day seminars to facilitate review of the principle tenets and to maximize retention. Coaching Support followup blends debriefing, field shadowing and coaching, Q & A, role playing and further adaptations to create a truly formidable selling formula.
Depending on the number of salespeople in your team, Coaching Support is delivered over a period of 30 to 90 days tailored to accommodate the schedules and selling cycles in your company. Intermittent concept reinforcement/debriefing sessions and individual mentoring for newly recruited salespeople are delivered as needed throughout the year.
Successful organizations and companies understand that professional communications and a perfect proposal can make all the difference. Tangent Strategies is available to provide report research and writing, grant applications and proposals, presentation development and delivery, public relations, and a wide range of strategic communications services on a one-time or ongoing-contract basis.
Contact us to discuss your specific requirements and how we can help.
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