About Peter Skakum

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So far Peter Skakum has created 63 blog entries.

The 99-cent Insult

Selling ... the marketing activity our economy depends on to attract new and more business is ... its greatest liability. Why? Because North American buyers want as little to do with those who sell as possible. We view selling as manipulative, selfish, intrusive, greedy and a deceitful nuisance. As a result we avoid sellers with [...]

By | August 26th, 2016|Uncategorized|Comments Off on The 99-cent Insult

Selling … Hiring for ‘Fit’

Tangent Strategies is a selling 'educator' who leaves nothing to chance. Tangent Strategies not only teaches corporate executives and their salespeople to sell, it guides the actual hiring of salespeople. It objectively assesses candidate behaviors and motives and carefully evaluates the qualities required to perform successfully in a selling environment. Tangent Strategies' founder Peter Skakum [...]

By | June 9th, 2016|Uncategorized|Comments Off on Selling … Hiring for ‘Fit’

Find, Hire & Keep Talented Salespeople (Part 1)

Myths and legends associated with selling, date back generations. We find their origins shrouded in the unsavory tactics and sly, deal-making prowess of the East European Gypsy. Closer to home we have the morally derelict travelling snake-oil salesmen ... the obnoxious midway barkers ... and the slick, manipulative used car and door-to-door salesmen of yesteryear. [...]

By | May 11th, 2016|Uncategorized|Comments Off on Find, Hire & Keep Talented Salespeople (Part 1)

Find, Hire & Keep Talented Salespeople (Part 2)

Business executives often tell me how hard it is to find and keep good salespeople. Could it be that what we believe constitutes 'good' salespeople may be at the heart of the problem? One would think with all the sales trainers in the marketplace showing eager men and women how to cold-call, overcome objections, never [...]

By | May 11th, 2016|Uncategorized|Comments Off on Find, Hire & Keep Talented Salespeople (Part 2)

Modernize the Vocabulary and Sell More

Canada has more to sell than iron ore, copper and oil, and more buyers to sell its goods and services to than buyers in the United States and China. However ... ... until we shed our 1960's concepts of 'selling', which are ostensibly desperate and selfish, we are doomed to retain our mediocre G8 ranking. [...]

By | March 20th, 2016|Uncategorized|1 Comment

Does Your Company Practice Selfish Selling ?

Selling Strategist & Keynote Speaker Peter Skakum exposes the cause and effect of a North American phenomenon known as Selfish Selling and its harm to our economy.   Historic roots/the oldest profession Biblical roots Perpetuation today Selfish selling, the epidemic Damage it has done to the reputation of selling and salespeople Damage it is doing [...]

By | March 17th, 2016|Uncategorized|Comments Off on Does Your Company Practice Selfish Selling ?


armed forces ... police force ... g-force ... sales _______? Professional selling requires no force at all.  A new image for selling and salespeople.

By | December 1st, 2015|Uncategorized|Comments Off on FORCE

Today you will encounter ….

today you will encounter ... ... salespeople whose business cards describe them as Business Development Managers ... Business Planning Directors ... Account Managers. You will meet owners of modestly sized companies and CEOs of Fortune 500 companies, each of whom employ salespeople to do a critical job they would prefer not to do themselves. So [...]

By | December 1st, 2015|Uncategorized|Comments Off on Today you will encounter ….

Telephone Civility … Do you practice it or ignore it?

Do you return all your telephone calls promptly? If you do, you are among a growing number of evolved C-suite executives, middle managers and salespeople, who return all their calls promptly, courteously and in many cases, personally. What these businesspeople will tell you is that no one is too important or too busy to be [...]

By | October 4th, 2015|Uncategorized|Comments Off on Telephone Civility … Do you practice it or ignore it?

Cooperation Always Trumps Recession

Economies, companies and the people within them, prosper when buyers and sellers cooperate. They falter when they don't. Buyers, how do you respond to communication from salespeople? Are you pleasant and open-minded or surly, or do you prefer to avoid them entirely? Sellers, do you approach buyers in ways they appreciate or do you suddenly appear like [...]

By | September 2nd, 2015|Uncategorized|Comments Off on Cooperation Always Trumps Recession