About Peter Skakum

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So far Peter Skakum has created 66 blog entries.

Today you will encounter ….

today you will encounter ... ... salespeople whose business cards describe them as Business Development Managers ... Business Planning Directors ... Account Managers. You will meet owners of modestly sized companies and CEOs of Fortune 500 companies, each of whom employ salespeople to do a critical job they would prefer not to do themselves. So [...]

By | December 1st, 2015|Uncategorized|Comments Off on Today you will encounter ….

Telephone Civility … Do you practice it or ignore it?

Do you return all your telephone calls promptly? If you do, you are among a growing number of evolved C-suite executives, middle managers and salespeople, who return all their calls promptly, courteously and in many cases, personally. What these businesspeople will tell you is that no one is too important or too busy to be [...]

By | October 4th, 2015|Uncategorized|Comments Off on Telephone Civility … Do you practice it or ignore it?

Cooperation Always Trumps Recession

Economies, companies and the people within them, prosper when buyers and sellers cooperate. They falter when they don't. Buyers, how do you respond to communication from salespeople? Are you pleasant and open-minded or surly, or do you prefer to avoid them entirely? Sellers, do you approach buyers in ways they appreciate or do you suddenly appear like [...]

By | September 2nd, 2015|Uncategorized|Comments Off on Cooperation Always Trumps Recession

Selling Habits that Limit Selling Success

Selling liabilities threaten the prosperity of established Fortune 500 companies as certainly as they do sole-proprietor start-ups. One, or more, or all of these generations-old, business-killing selling habits is usually to blame. Which habits describe your company?   Your salespeople are still paid a bounty (commission.) Your salespeople are expected to perform other company duties [...]

By | May 28th, 2015|Uncategorized|Comments Off on Selling Habits that Limit Selling Success

Prospect Equity … Are you leveraging it or ignoring it?

The valuation of a company rarely, if ever, takes into account 'prospect equity'. Prospect equity is the value of top-of-mind awareness and relationship depth companies have cultivated with their prospects. The equity earned from a prospect introduction that does not generate an immediate sale is all too often discarded by most companies. Instead of leveraging [...]

By | February 18th, 2015|Uncategorized|Comments Off on Prospect Equity … Are you leveraging it or ignoring it?

Sales Training or Selling Education?

Your intention is to increase your company's market share. To that end you've decided your salespeople should become more adept at selling. You Google sales trainers. STOP; ask yourself these questions: 1. Do you want your salespeople trained or educated? ('Training', associated with repetitive actions as in dog-training and potty-training, may not be the your best [...]

By | January 13th, 2015|Uncategorized|Comments Off on Sales Training or Selling Education?

Before You Quit Your Selling Job … CALL ME !!!

Having just signed a one year contract with a new client before the holidays I was anxious to begin working with them. My job would be to restructure their selling strategy (for inside and outside sales) to reach a $4million sales target by January 2016. I called the owner to set up our first education [...]

By | January 8th, 2015|Uncategorized|Comments Off on Before You Quit Your Selling Job … CALL ME !!!

The Promise and Predictions for 2015

The arrival of a new year carries with it so much promise. I believe 2015 will prove a pivotal year for so many of your companies, for Halifax, for Canada, for our planet and for the profession of selling. Here are my predictions for 2015. First I see an implosion of ISIS. They will not [...]

By | January 2nd, 2015|Uncategorized|Comments Off on The Promise and Predictions for 2015

Selling Clichés We Blindly Accept

'Selling is about building relationships.' This vacuous, five-word cliché floats nicely off the tongue at most sales training seminars, networking events and cocktail parties. The harsh reality is that North America's selling model does little to ingratiate seller to buyer. It incites salesperson avoidance. While avoiding salespeople may seem as logical as locking our doors [...]

By | December 29th, 2014|Uncategorized|Comments Off on Selling Clichés We Blindly Accept

Are you perpetuating ‘Traditional’ selling?

I am looking down at a book cover sticker marking down the price of the book from $24.95 to $6.99. Does the retailer actually believe the book will sell faster at $6.99 than it would at $7.00? The other day a sales manager employed by an international security company casually spoke of one of their [...]

By | November 11th, 2014|Uncategorized|Comments Off on Are you perpetuating ‘Traditional’ selling?