Since the dawn of time men synonymised selling with words like: convince, manipulate,
pressure, pester, cheat, lie and cold-call. Men. Predators who refused to take no for an answer.
At first the gender that dominated the selling profession was male. Men coined the word
salesman; the phrase ‘buyer beware’; the mantra ‘always be closing’. Men.
People learned to be wary of men who sold. Men, who want only one thing. To close.
Selling became and still is the most avoided, rejected profession on the planet. Companies who
sell in this fashion, regardless of how successful they may think they are, incur higher per sale
costs and lower per sale profits. Tell that to the shareholders. Their liabilities are e-mail, cold-
calling, gender, commission and the tarnished, hundreds-years-old reputation of selling and
salesmen.
Tangent Strategies teaches North America to sell better, faster, easier and invites you to Sail
Into a Brave New World of Selling Education. Selling where women are equal to men, in fact
often outsell men not because they are women but because of their selling style that
incorporates words and ideas like: help, guide, advise, trust, patience, nurture, truth, their
ability to take no for an answer and their super power … empathy.
CBC radio recently interviewed Canada’s Lieutenant-General Romeo Dallaire to promote his
new book The Peace: A Warrior’s Journey. He was asked if diplomacy could end the
Russian/Ukrainian war. He replied, “No.” When asked why, DaIlaire bluntly stated. “There are
no women at the table.” He went on to explain that women bring an extraordinary skill-set to
every equation. EMPATHY. Something men fail at miserably.
In today’s successful selling, it’s no longer closing that’s important. It’s how one closes.